Since the beginning of FanMaker private information like passwords, ticket purchases, location details, etc… have been transfered safely via HTTPS, meaning the contents are encrypted and safe from prying eyes.
A recent trend on the web is to encrypt everything (not just private information), as you browse the web you may have noticed a lock icon in the address bar indicating each site is secure. Recently we upgraded every part of FanMaker to secure HTTPS connections. Now every client has a security certificate and everything (even trivial items like images and prize descriptions) are encrypted and transmitted over HTTPS. When fans interact with rewards they too will see the lock, and know their visit is safe and secure.