Since the beginning of FanMaker private information like passwords, ticket purchases, location details, etc… have been transfered safely via HTTPS, meaning the contents are encrypted and safe from prying eyes.
A recent trend on the web is to encrypt everything (not just private information), as you browse the web you may have noticed a lock icon in the address bar indicating each site is secure. Recently we upgraded every part of FanMaker to secure HTTPS connections. Now every client has a security certificate and everything (even trivial items like images and prize descriptions) are encrypted and transmitted over HTTPS. When fans interact with rewards they too will see the lock, and know their visit is safe and secure.
The University of Alabama uses push notifications at sporting events through the Crimson Tide Rewards program, as previously mentioned in 8 Push Notification Messages you Should be Sending to Your Fans. In a recent survey conducted by Crimson Tide Rewards, fans let Alabama know they loved the push notifications they send out.
In the survey, Crimson Tide Rewards asked: “Are push notifications on the CTR App helpful?” The answer was yes, as 84% of the 145 respondents said they found the CTR app’s push notifications helpful.
Fans may come early to your game, so it is a good idea to welcome fans as they begin to arrive. By adding beacons to parking lot entrances and tailgate areas you can greet fans right away. You can also schedule your push notifications so that they only go out to fans that arrive before the game.
Extra Tip: Include a sponsor in the message and give extra points for tailgaters.
The new membership levels feature automatically ranks and groups fans into different levels of status. Setup levels at various point thresholds and fans will be automatically assigned when they qualify. Levels have names and colors you choose and there is no limit to the quantity. A member’s rank and level is re-evaluated every time they earn points, and even falls when points expire and a threshold is no longer met.
Similar to frequent flyer miles, membership levels give your fans something to work towards, and gives you more promotion and segmentation options. For example, you can offer certain benefits, or discounts exclusive to higher levels. A simple graph, like the one shown below, displays current status and level structure.
The University of Wisconsin uses FanMaker to power a ticket priority system which rewards students that attend the most games with the best seats. When students check-in at games through Badger Rewards, they earn points to receive eligibility for priority seating for men’s basketball games.
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We are really focused on rewarding students who come to games; we found out through our survey that students value the best seats in the student section so we developed this program to speak to that and help reward those fans.Adam Ahearn, Associate Director of Marketing Wisconsin
Many organizations are using promo codes with FanMaker’s reward system to engage fans across multiple platforms. Here are some ways you can utilize promo codes within your rewards programs.
ESPN 1500, a long-running radio station, uses a promo code system to maintain loyal listeners by giving them extra bonuses for tuning into their shows. ESPN 1500 releases a promo code every couple hours on their show that fans enter into the ESPN 1500 Reward Zone. After entering the promo code fans can earn points to enter contests, like for a $100 Hotel.com gift card, or to redeem various cool prizes.
By using a rewards program, ESPN 1500 is able to provide advertisers direct data on how many people are listening and IDing those individuals. When combined with other listening statistics this valuable information helps validate sponsorships and ad placements on ESPN 1500. / continue reading
University athletic departments are often tasked with increasing attendance at Olympic/non-revenue sporting events. This can be challenging, but FanMaker has solved this problem for many clients throughout the years. From large universities like Florida State to smaller programs like Coastal Carolina, clients have achieved success using bracketed point tables and bonus games.
Mississippi State (MSU) found success increasing Olympic sports attendance through the Hail State Rewards program. MSU encourages fans to come to games by making events, like track & field, golf and tennis worth more points than revenue sports like football.
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We definitely have seen an increase in attendance in our Olympic sports or our non-revenue sports because people [now] see the value in going to those.Rhett Hobart, Assistant Director of Marketing MSU
In a recent survey conducted by the University of Alabama Athletics, 36% of those surveyed said that they use the Crimson Tide Rewards apps to discover upcoming Alabama sporting events.
FanMaker has created a “mini-cultural change” and has been a momentum builder [here at Eastern Michigan].Christine Deacons, Director of Academic Support Programs EMU
At Eastern Michigan University (EMU) students are rewarded for attending activities beyond the typical athletic events. Here are some examples of extracurricular activities that EMU has added to My Eagle Rewards. / continue reading