Introducing Micro Surveys – Valuable Data Collection, one Question at a Time
You can now build targeted surveys, and reward members for filling them out. Members use the mobile app to answer, and they are presented with one question at a time – We call them Micro Surveys, here is what one looks like.
When members answer the questions, the results flow into a new dashboard. You can see the response rate and effectiveness for each survey, and even drill down to each question’s results. Demographic questions are mapped directly into the fanmaker system, and your custom question results are downloadable at any time.
Survey’s can be limited to people with a certain tag (ex. Season Ticket Holders, Student) and/or by a particular time window (during a game).
If a member has unanswered questions a micro survey question is shown in the mobile app once every 4 hours. However if you want to allow fans to answer faster you can turn on “Boost” and there will be no limit. the 4 hour default is adjustable in the general settings of the FanMaker admin.
Now, how do you setup a survey? We’ve already created a demographic survey in your account that asks the basic questions you’ll want.The survey is set to “inactive”, please go in, confirm the point reward amount (5pts), and and make it active when you are ready to get started.
To create a new survey (group of questions) click “+ new micro survey”, specify a name for the survey, set the default number of points per answer (you can change this on a question-by-question basis), choose a start and stop time, and add a description. Turn on “Response Boost” if you’d like members to answer questions at a quicker pace. This can be turned off at any time.
Once you have your survey setup, start adding questions to it. There are 3 types of questions:
- Free Text Question: Members can type in any answer they want, up to 250 characters
- Multiple Choice: Members will choose an answer from a drop down menu
- Rating: Members choose 1-5 stars, each star has a description
If you want to add a question that only applies to a smaller subset of your members, you can choose to restrict the question by adding a whitelist of tags. Only members with these tags will see the question.
Now you can kick back and watch the answers roll in on the micro survey dashboard. To get a report of the answers, navigate to the survey and click to “download responses” button.
The micro survey feature is available NOW in your admin and in your mobile app if you are on version 2.1 or greater. Contact us if you need any help setting things up.