McDonald’s & Macy’s See High Level of Beacon Message Engagement
Often marketing is all about timing and being relevant. With micro location beacons and some data backed software sending targeted messages when your fan is in the right location is easy. Big brands are ahead of the game, and the amazing results are starting to leak out.
Major retailers – Macy’s and McDonald’s among them – Say they are seeing 60 percent engagement rates and 30 percent purchase rates for beacon-triggered messages and offers sent to in-store shoppers. In one study, 73 percent of shoppers who received beacon-triggered mobile content said ti increased their likelihood of making a purchase during their store visit.Entrepreneur Magazine, April 2015
But that’s not all, more than 60 percent of surveyed shoppers said that beacon marketing campaigns would cause them to visit a store more often and spend more money at the store.