The new membership levels feature automatically ranks and groups fans into different levels of status. Setup levels at various point thresholds and fans will be automatically assigned when they qualify. Levels have names and colors you choose and there is no limit to the quantity. A member’s rank and level is re-evaluated every time they earn points, and even falls when points expire and a threshold is no longer met.
Similar to frequent flyer miles, membership levels give your fans something to work towards, and gives you more promotion and segmentation options. For example, you can offer certain benefits, or discounts exclusive to higher levels. A simple graph, like the one shown below, displays current status and level structure.