Tag archives for: attendance

marketing-hero
September 27, 2016

7 Effective Ways To Market And Grow Your Rewards Program

Effectively marketing your rewards program is essential to generating new rewards members. Here are several creative marketing techniques to grow your rewards program.

On-Site Advertising

Crimson Guard Rewards and Long Center Rewards remind students to check-in with their rewards app through strategically placed signage throughout the facilities. Long Center Rewards uses signage, so when someone walks in The Long Center, they have a call to action to engage and be part of the show.

lc_rewards_11x17 R4

Over-The-Air Contests

Radio and TV are a great resource to spread the word about your rewards program. CFD Rodeo Rewards announces contests through radio and TV, which helps generate new rewards members. 1500 ESPN Rewards rewards loyal listeners of the station by announcing promo codes during the broadcasts.


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jmu-hero
September 13, 2016

Using Beacon Triggered Push Notifications to Promote Upcoming Events

Dukes Rewards, James Madison University’s (JMU) rewards program, sets up strategically placed beacons throughout the campus to send notifications to students even when there aren’t any events. James Madison believes that Duke Rewards beacon notifications drives student attendance and increases student engagement with JMU Athletics’ programs.

Since its initiation, Dukes Rewards has helped James Madison drive student attendance to JMU Athletics’ revenue and non-revenue sports, said Director of Marketing Taylor Dewey. Duke Rewards gives points to members that attend JMU Athletic’s events, which encourages students to attend the non-revenue sports, said Dewey.

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Dukes Rewards then allows members to use the points they earn for athletics merchandise, tickets and cool prizes like an Ipad Mini. They can see these prizes, upcoming events, and other ways to earn points on the Duke Rewards website or mobile app.

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hero-longcenter
September 6, 2016

Austin’s Long Center Pioneers Rewards Program for Performing Arts Centers

Performing arts centers are struggling to reach the new generation, but the Long Center for Performing Arts in Austin, Texas is bucking the trend by winning over young consumers with the Long Center Rewards program.

“Now is a really tricky time for performing arts centers because sales are down for just about everyone,” said Senior Creative Marketing Manager of the Long Center Brandon Strange.

“Old business models aren’t working like they used to, and people are having difficulty bringing the performing arts to a new generation,” Strange said. But Long Center Rewards has helped them reach these younger consumers, Strange said. / continue reading

crimsonguard-hero
August 30, 2016

Delta Airlines and Chick-fil-a Sponsor Indiana Rewards Program

Indiana University partners with some big sponsors for the Crimson Guard Rewards program, including Delta Airlines and Chick-Fil-A. These sponsors help Indiana give great prizes to the students while cutting costs to Crimson Guard Rewards.

One common goal is to make sure our students are rewarded for coming out to athletics events. By working together [with our sponsors] and the student rewards program we accomplish that.Laura Kneiss, Crimson Guard Director

Indiana attracted Delta Airlines as a sponsor because they were looking to reach the student population. The appeal of nearly 4,000 student rewards members convinced Delta Airlines to partner with Crimson Guard Rewards. / continue reading

July 21, 2016

How the World’s Largest Outdoor Rodeo Uses Contests to Increase Sign-Ups

Cheyenne Frontier Days (CFD), the world’s largest outdoor rodeo, uses contests to create loyal rewards members. Fans join CFD’s rewards program, CFD Rodeo Rewards, to gain access to exclusive contests for concerts, meet and greets, free tickets and VIP experiences.

To spread the word about the contests, CFD Rodeo Rewards announces them through radio, tv and social media. After hearing about the contests, fans enter to win through the CFD Rodeo Rewards’ website or mobile app.

Fans must create a CFD Rodeo Rewards account or log-in with an existing one to enter into contests. New CFD Rodeo Rewards members can have one free entry into a contest after creating an account. By generating these new members, CFD Rodeo Rewards has onboarded thousands of fans from these contests.

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wisconsin
June 13, 2016

How Wisconsin is Rewarding Loyal Fans with Priority Seating

The University of Wisconsin uses FanMaker to power a ticket priority system which rewards students that attend the most games with the best seats. When students check-in at games through Badger Rewards, they earn points to receive eligibility for priority seating for men’s basketball games.

We are really focused on rewarding students who come to games; we found out through our survey that students value the best seats in the student section so we developed this program to speak to that and help reward those fans.Adam Ahearn, Associate Director of Marketing Wisconsin

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hailstate-blog
June 7, 2016

Increasing Olympic Sport Attendance with Bracketed Points and Bonus Events

University athletic departments are often tasked with increasing attendance at Olympic/non-revenue sporting events. This can be challenging, but FanMaker has solved this problem for many clients throughout the years. From large universities like Florida State to smaller programs like Coastal Carolina, clients have achieved success using bracketed point tables and bonus games.

Mississippi State (MSU) found success increasing Olympic sports attendance through the Hail State Rewards program. MSU encourages fans to come to games by making events, like track & field, golf and tennis worth more points than revenue sports like football.

We definitely have seen an increase in attendance in our Olympic sports or our non-revenue sports because people [now] see the value in going to those.Rhett Hobart, Assistant Director of Marketing MSU

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alabama-events
June 2, 2016

Alabama Rewards App Quickly Becomes Go-to Spot for Event Discovery

In a recent survey conducted by the University of Alabama Athletics, 36% of those surveyed said that they use the Crimson Tide Rewards apps to discover upcoming Alabama sporting events.

alabama pie chart / continue reading

emu-hero
May 25, 2016

5 Ways EMU Expands Rewards Beyond Athletics

FanMaker has created a “mini-cultural change” and has been a momentum builder [here at Eastern Michigan].Christine Deacons, Director of Academic Support Programs EMU

At Eastern Michigan University (EMU) students are rewarded for attending activities beyond the typical athletic events. Here are some examples of extracurricular activities that EMU has added to My Eagle Rewards. / continue reading

hailstate-blog
March 31, 2016

91% of Mississippi State Students Say They Attend More Events Because of the Hail State Rewards Program

Since switching to FanMaker one year ago, Mississippi State has seen an 87% increase in participation in their rewards program. Membership now encompasses over 70% of the student population (13,252 active members).

70% of eligible Mississippi State students are active in Hail State RewardsRhett Hobart, Assistant Director of Marketing

Given the tremendous attendance increases Rhett Hobart, and his staff, decided to test their assumptions on how the Hail State Rewards program affects behavior. “We made the decision to use the MicroSurvey tool to try to capture hard data on how the attendance of students was impacted by the ability to earn HSR points, and if the number of points awarded had an effect on their decision to attend”. The survey received thousands of responses. The results were astounding.

Are you more likely to attend a sporting event if you are able to earn HSR points by attending?
Yes 91%
No 9%
If an event is deemed a “Double Points” event, does it increase the likelihood that you will attend?
Yes 90%
No 10%

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