Tag archives for: beacons

September 13, 2016

Using Beacon Triggered Push Notifications to Promote Upcoming Events

Dukes Rewards, James Madison University’s (JMU) rewards program, sets up strategically placed beacons throughout the campus to send notifications to students even when there aren’t any events. James Madison believes that Duke Rewards beacon notifications drives student attendance and increases student engagement with JMU Athletics’ programs.

Since its initiation, Dukes Rewards has helped James Madison drive student attendance to JMU Athletics’ revenue and non-revenue sports, said Director of Marketing Taylor Dewey. Duke Rewards gives points to members that attend JMU Athletic’s events, which encourages students to attend the non-revenue sports, said Dewey.

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Dukes Rewards then allows members to use the points they earn for athletics merchandise, tickets and cool prizes like an Ipad Mini. They can see these prizes, upcoming events, and other ways to earn points on the Duke Rewards website or mobile app.

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June 13, 2016

How Wisconsin is Rewarding Loyal Fans with Priority Seating

The University of Wisconsin uses FanMaker to power a ticket priority system which rewards students that attend the most games with the best seats. When students check-in at games through Badger Rewards, they earn points to receive eligibility for priority seating for men’s basketball games.

We are really focused on rewarding students who come to games; we found out through our survey that students value the best seats in the student section so we developed this program to speak to that and help reward those fans.Adam Ahearn, Associate Director of Marketing Wisconsin

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May 25, 2016

5 Ways EMU Expands Rewards Beyond Athletics

FanMaker has created a “mini-cultural change” and has been a momentum builder [here at Eastern Michigan].Christine Deacons, Director of Academic Support Programs EMU

At Eastern Michigan University (EMU) students are rewarded for attending activities beyond the typical athletic events. Here are some examples of extracurricular activities that EMU has added to My Eagle Rewards. / continue reading

March 31, 2016

91% of Mississippi State Students Say They Attend More Events Because of the Hail State Rewards Program

Since switching to FanMaker one year ago, Mississippi State has seen an 87% increase in participation in their rewards program. Membership now encompasses over 70% of the student population (13,252 active members).

70% of eligible Mississippi State students are active in Hail State RewardsRhett Hobart, Assistant Director of Marketing

Given the tremendous attendance increases Rhett Hobart, and his staff, decided to test their assumptions on how the Hail State Rewards program affects behavior. “We made the decision to use the MicroSurvey tool to try to capture hard data on how the attendance of students was impacted by the ability to earn HSR points, and if the number of points awarded had an effect on their decision to attend”. The survey received thousands of responses. The results were astounding.

Are you more likely to attend a sporting event if you are able to earn HSR points by attending?
Yes 91%
No 9%
If an event is deemed a “Double Points” event, does it increase the likelihood that you will attend?
Yes 90%
No 10%

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September 3, 2015

Track How Long Fans Stay and Award Stay Late Bonus Points

As part of FanMaker’s powerful new multichannel attendance system you can now track and award fans like never before:

  • Know what time fan’s arrive via GPS, beacon, ticket scan, and iPad Kiosk (API)
  • Send a welcome push notification with or without beacons NEW!
  • Award early arrival points for coming at least XXmin early
  • Measure how many minutes fans stay, and use for loyalty ranking NEW!
  • Award points for staying at least XXmin NEW!

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August 26, 2015

Attendance Setup and Best Practices

Recently many improvements have been made to the way events and attendance work in your FanMaker Loyalty program. This webinar will focus on those changes as well as best practices for event settings and promotion.

Here are some Highlights from the Webinar

New Venue Setup and GPS Radius Settings

Every event needs a home, now you can customize venue settings like never before. Drag the pin on the map and adjust the check in radius to your preference, and set check in beacons with the new venue editing panel.

Venue Setup

Attendance Story

With multichannel attendance get to know your fan’s game day story. By combining ticket scan integration, beacons, and gps engage with your fan in new ways while capturing thousands of valuable data points.

story of joe.001


Event Setup Form Updates

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July 18, 2015

Florida State Sees 32% Increase in Student Attendance with Spear It Rewards

College football sits atop a pedestal in the south. This is no different at Florida State University. Its long-lasting tradition and school success has always been a draw for diehard football fans on the Tallahassee campus, as well as outside the Florida state boundaries.

Drew Longenecker, Assistant Director of Marketing for the Florida State Athletics Department, searched for a way to spill the popularity of Seminoles football into the other 19 Division 1 sports on campus. After all, success in other sports ought to be celebrated too.

Drew Longenecker

One of the [bonus point games] had the highest attended non football or basketball student crowd in Florida State historyDrew Longenecker, Florida State Athletics

“This program started with the hopes of engaging all Florida State fans a few years ago,” Longenecker told FanMaker. “We morphed it into a student only program last year with the main goal of this program being the central site, program, etc. for all student related objectives with athletics.”

“We wanted to boost our attendance at all 20 of our sports and build awareness through the social marketing channels to boost attendance. We can reward them with prizes and tickets which feeds the program.”

It takes crafty marketing to come up with a clever way to feed the enthusiasm from a nationally loved football program into other sports some hardly knew even existed on campus.

Enter Spear It Rewards days.

FSU player Mosaic

FSU and Longenecker had an idea to intersect the FanMaker rewards program’s objectives with that of boosting attendance of other sports on campus by exploiting the football program’s popularity. By using a flexible point system, FSU created Spear It Rewards days for every sport, which offers extra points to a student’s rewards account.

“We have each sport pick one-third of their home games and designate them as Spear It Rewards games,” Longenecker explained. “These are games the head coaches choose as being the most important for them. We increase the point totals for these games and see the biggest return with the increased point values.”

With those bonus points, students are now able to skyrocket up the FSU rewards leaderboard, which helps determine priority for student football tickets.

“We are unique in that we tie our student ticketing through Paciolan through FanMaker,” Longenecker said. “So essentially these students boost their points by attending the other events and engaging with our athletics channels to ultimately football tickets.”

So far, so good. FSU has seen some significant gains in attendance across other sports. According to Longenecker, on Spear It Rewards days, sports have seen a 32 percent increase in student attendance, and sports such as soccer and volleyball are hosting crowds like never before.

Volleyball also had four matches over 1,000 students. Our gym only seats 1,500 so we went well over capacity for multiple matchesDrew Longenecker, Florida State Athletics

“Women’s soccer had four crowds of over 1,000 students, which has never happened here,” Longenecker said. “One of the games had the highest attended non football or basketball student crowd in Florida State history. This dates back to as long as we have been tracking student attendance. Volleyball also had four matches over 1,000 students. Our gym only seats 1,500 so we went well over capacity for multiple matches.”

The success of utilizing a flexible, bonus points day has been rewarding to FSU. With a new school year full of events coming up, Longenecker is ready to ramp things up a bit by adding more bonus points to the system.

“We are going to increase our point totals more this upcoming season and look at potentially making every home game worth more points,” Longenecker said.

I had to go out and get Nike and Coca-Cola on board as sponsors and now the program is growing and people are taking notice. This is year one of this with just the students so I’m happy about that.Drew Longenecker, Florida State Athletics

“The beacons are something we are going to utilize the upcoming season. I’m looking at getting the Tablet kiosk systems that another school got and place them at our venues and bring them to offsite events and sponsors to really build a following and value to the program.  I had to go out and get Nike and Coca-Cola on board as sponsors and now the program is growing and people are taking notice. This is year one of this with just the students so I’m happy about that.”


Houston Dynamo Custom Rewards
July 16, 2015

Houston Dynamo Engage Fans and Sponsors with Custom Rewards and FanMaker Beacons

Houston Dynamo and Major League Soccer fans around the country come as loyal and rabid as any. With success on the field in the form of two MLS Cup victories, Houston Dynamo are now looking to connect with their fans a different level off the field with FanMaker’s rewards program.

Houston Dynamo’s rewards page, Dynamo Custom Rewards, is a fan loyalty hub for those looking to stay “Forever Orange.” Using a unique, customizable platform, Dynamo can now reward fans for their loyalty to the club.

We believe that by offering point earning opportunities for things we want our members to do, such as purchasing specific ticket packages, engaging socially, participating in events, it will encourage them to do these things and do them more often.Kimberly Sutton, Senior Service Specialist of the Houston Dynamo

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March 29, 2015

McDonald’s & Macy’s See High Level of Beacon Message Engagement

Often marketing is all about timing and being relevant. With micro location beacons and some data backed software sending targeted messages when your fan is in the right location is easy. Big brands are ahead of the game, and the amazing  results are starting to leak out.
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