Tag archives for: check in

marketing-hero
September 27, 2016

7 Effective Ways To Market And Grow Your Rewards Program

Effectively marketing your rewards program is essential to generating new rewards members. Here are several creative marketing techniques to grow your rewards program.

On-Site Advertising

Crimson Guard Rewards and Long Center Rewards remind students to check-in with their rewards app through strategically placed signage throughout the facilities. Long Center Rewards uses signage, so when someone walks in The Long Center, they have a call to action to engage and be part of the show.

lc_rewards_11x17 R4

Over-The-Air Contests

Radio and TV are a great resource to spread the word about your rewards program. CFD Rodeo Rewards announces contests through radio and TV, which helps generate new rewards members. 1500 ESPN Rewards rewards loyal listeners of the station by announcing promo codes during the broadcasts.


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jmu-hero
September 13, 2016

Using Beacon Triggered Push Notifications to Promote Upcoming Events

Dukes Rewards, James Madison University’s (JMU) rewards program, sets up strategically placed beacons throughout the campus to send notifications to students even when there aren’t any events. James Madison believes that Duke Rewards beacon notifications drives student attendance and increases student engagement with JMU Athletics’ programs.

Since its initiation, Dukes Rewards has helped James Madison drive student attendance to JMU Athletics’ revenue and non-revenue sports, said Director of Marketing Taylor Dewey. Duke Rewards gives points to members that attend JMU Athletic’s events, which encourages students to attend the non-revenue sports, said Dewey.

Screen Shot 2016-08-12 at 1.59.21 PM

Dukes Rewards then allows members to use the points they earn for athletics merchandise, tickets and cool prizes like an Ipad Mini. They can see these prizes, upcoming events, and other ways to earn points on the Duke Rewards website or mobile app.

Screenshot_2016-08-12-13-56-01 / continue reading

hero-longcenter
September 6, 2016

Austin’s Long Center Pioneers Rewards Program for Performing Arts Centers

Performing arts centers are struggling to reach the new generation, but the Long Center for Performing Arts in Austin, Texas is bucking the trend by winning over young consumers with the Long Center Rewards program.

“Now is a really tricky time for performing arts centers because sales are down for just about everyone,” said Senior Creative Marketing Manager of the Long Center Brandon Strange.

“Old business models aren’t working like they used to, and people are having difficulty bringing the performing arts to a new generation,” Strange said. But Long Center Rewards has helped them reach these younger consumers, Strange said. / continue reading

hero-alabama
July 6, 2016

Crimson Tide Rewards Finds Success with Push Notifications

The University of Alabama uses push notifications at sporting events through the Crimson Tide Rewards program, as previously mentioned in 8 Push Notification Messages you Should be Sending to Your Fans.  In a recent survey conducted by Crimson Tide Rewards, fans let Alabama know they loved the push notifications they send out.

In the survey, Crimson Tide Rewards asked: “Are push notifications on the CTR App helpful?” The answer was yes, as 84% of the 145 respondents said they found the CTR app’s push notifications helpful.

1. Greet Fans Before the Game

Fans may come early to your game, so it is a good idea to welcome fans as they begin to arrive. By adding beacons to parking lot entrances and tailgate areas you can greet fans right away. You can also schedule your push notifications so that they only go out to fans that arrive before the game.

Extra Tip: Include a sponsor in the message and give extra points for tailgaters.

Welcome to your tailgating lot! Remember, a cold Budweiser makes every tailgate better. Can’t wait to see you at the game!

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wisconsin
June 13, 2016

How Wisconsin is Rewarding Loyal Fans with Priority Seating

The University of Wisconsin uses FanMaker to power a ticket priority system which rewards students that attend the most games with the best seats. When students check-in at games through Badger Rewards, they earn points to receive eligibility for priority seating for men’s basketball games.

We are really focused on rewarding students who come to games; we found out through our survey that students value the best seats in the student section so we developed this program to speak to that and help reward those fans.Adam Ahearn, Associate Director of Marketing Wisconsin

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hailstate-blog
June 7, 2016

Increasing Olympic Sport Attendance with Bracketed Points and Bonus Events

University athletic departments are often tasked with increasing attendance at Olympic/non-revenue sporting events. This can be challenging, but FanMaker has solved this problem for many clients throughout the years. From large universities like Florida State to smaller programs like Coastal Carolina, clients have achieved success using bracketed point tables and bonus games.

Mississippi State (MSU) found success increasing Olympic sports attendance through the Hail State Rewards program. MSU encourages fans to come to games by making events, like track & field, golf and tennis worth more points than revenue sports like football.

We definitely have seen an increase in attendance in our Olympic sports or our non-revenue sports because people [now] see the value in going to those.Rhett Hobart, Assistant Director of Marketing MSU

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alabama-events
June 2, 2016

Alabama Rewards App Quickly Becomes Go-to Spot for Event Discovery

In a recent survey conducted by the University of Alabama Athletics, 36% of those surveyed said that they use the Crimson Tide Rewards apps to discover upcoming Alabama sporting events.

alabama pie chart / continue reading

emu-hero
May 25, 2016

5 Ways EMU Expands Rewards Beyond Athletics

FanMaker has created a “mini-cultural change” and has been a momentum builder [here at Eastern Michigan].Christine Deacons, Director of Academic Support Programs EMU

At Eastern Michigan University (EMU) students are rewarded for attending activities beyond the typical athletic events. Here are some examples of extracurricular activities that EMU has added to My Eagle Rewards. / continue reading

mobile32-blog
October 6, 2015

Mobile App 3.2 Update Brings Expanded Events View, Password Reset and more!

The latest version of the iOS and Android app brings several new and highly requested features. Here is what’s new:

  • New expanded events view for additional event details
  • Option to add an image to events
  • Option to add a “Buy Tickets” link to events
  • Option to add event details text to events (Including support for links)
  • Added explicit “Check In” button
  • Added success and informational check in status message
  • Promotion of stay late bonus points after event starts
  • Password reset can now be triggered in the mobile app
  • Push notifications now make a sound
  • New Star icon for bonus games
  • Misc bug fixes

The 3.2 update will be available in the Google play store 10/7 and the iOS update will be available as soon as Apple approve it this week. / continue reading

pushnotes-blog
September 17, 2015

8 Push Notification Messages you Should be Sending to Your Fans

Recently we had a webinar on push notification and beacon best practices. In the video we discuss the how, what, and why of sending push notifications. The end result is these 8 recommendations that you should try today.

1. Welcome Fans on Game Day

Depending on the sport, your fans may arrive hours before the game. Let them know you appreciate them showing up by sending a push notification. The best way to do this is to add beacons to parking lot entrances and tailgate areas. Setup a scheduled beacon trigger (So the message is only sent pre-game) to go off. This way as soon as the fan drives into the parking lot they get greeted!

Bonus points if you sell a sponsor on being included in the message and include extra points for tailgating.

Welcome to tailgate country… see you at the game later. Remember, an ice cold Miller Light makes every tailgate better!

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