Tag archives for: email

marketing-hero
September 27, 2016

7 Effective Ways To Market And Grow Your Rewards Program

Effectively marketing your rewards program is essential to generating new rewards members. Here are several creative marketing techniques to grow your rewards program.

On-Site Advertising

Crimson Guard Rewards and Long Center Rewards remind students to check-in with their rewards app through strategically placed signage throughout the facilities. Long Center Rewards uses signage, so when someone walks in The Long Center, they have a call to action to engage and be part of the show.

lc_rewards_11x17 R4

Over-The-Air Contests

Radio and TV are a great resource to spread the word about your rewards program. CFD Rodeo Rewards announces contests through radio and TV, which helps generate new rewards members. 1500 ESPN Rewards rewards loyal listeners of the station by announcing promo codes during the broadcasts.


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bama-email
September 22, 2015

6 Tips – How Alabama Crafts Crimson Tide Rewards Emails

When sending email to promote your loyalty/rewards program there are some tried and true ways to increase its effectiveness. Alabama’s Crimson Tide Rewards does a fantastic job with their monthly update emails, so let’s go through the anatomy of a great promotional email:

1. Give Away a Brand New Car

Just kidding! You don’t need to give away a brand new Toyota Rav4 like Alabama, but you should try filling the marquee position of your email with a  prize. Fans want to know what is in it for them, so featuring a once-in-a-lifetime experience or one of your awesome prizes is a great way to grab their attention. Optionally, if you have recently handed out a large prize like Alabama did, showing the winner accepting or enjoying the prize will make rewards seem achievable for the average fan.

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