Tag archives for: members

marketing-hero
September 27, 2016

7 Effective Ways To Market And Grow Your Rewards Program

Effectively marketing your rewards program is essential to generating new rewards members. Here are several creative marketing techniques to grow your rewards program.

On-Site Advertising

Crimson Guard Rewards and Long Center Rewards remind students to check-in with their rewards app through strategically placed signage throughout the facilities. Long Center Rewards uses signage, so when someone walks in The Long Center, they have a call to action to engage and be part of the show.

lc_rewards_11x17 R4

Over-The-Air Contests

Radio and TV are a great resource to spread the word about your rewards program. CFD Rodeo Rewards announces contests through radio and TV, which helps generate new rewards members. 1500 ESPN Rewards rewards loyal listeners of the station by announcing promo codes during the broadcasts.


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admirals-hero
August 23, 2016

Milwaukee Admirals Offer Exclusive Experiences and Prizes to Increase Fan Engagement

The Milwaukee Admirals, an American Hockey League team, are increasing engagement through exclusive prizes only available on the Admiral Rewards program.

Admiral Rewards offers experiences and autographed material only available through the Admiral Rewards Prize Store. Fans can find The Prize Store in the Admiral Rewards’ app and website.

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Fans earn points to redeem these prizes by attending Admirals games and following the Admiral’s social media. “[Admiral Rewards] is easy to use, is time sensitive and encourages fans to follow social media,” Larson said.

One of the advantages of Admiral Rewards is the ability to measure social engagement, Larson said. With this ability, the Admirals have measured an increase in fan interaction with their social media. For instance, the Admirals have seen triple the number of retweets on Twitter since establishing Admiral Rewards, Larson said. / continue reading

swtransit-hero
August 16, 2016

How The Invite A Friend Feature Has Grown SW Transit Rewards

SW Transit, an award-winning transit agency, has created new SW Transit Rewards members using the program’s Invite a Friend feature. In fact, 11% of members have joined SW Transit Rewards after receiving an invite from a friend.

SW Transit Rewards members invited a friend by going to rewards.swtransit.org and clicking the invite a friend icon on the homepage. There a member could add the email of their friend, which sends them an email with a link to join SW Transit Rewards.

Invite A Friend / continue reading

hero-alabama
July 6, 2016

Crimson Tide Rewards Finds Success with Push Notifications

The University of Alabama uses push notifications at sporting events through the Crimson Tide Rewards program, as previously mentioned in 8 Push Notification Messages you Should be Sending to Your Fans.  In a recent survey conducted by Crimson Tide Rewards, fans let Alabama know they loved the push notifications they send out.

In the survey, Crimson Tide Rewards asked: “Are push notifications on the CTR App helpful?” The answer was yes, as 84% of the 145 respondents said they found the CTR app’s push notifications helpful.

1. Greet Fans Before the Game

Fans may come early to your game, so it is a good idea to welcome fans as they begin to arrive. By adding beacons to parking lot entrances and tailgate areas you can greet fans right away. You can also schedule your push notifications so that they only go out to fans that arrive before the game.

Extra Tip: Include a sponsor in the message and give extra points for tailgaters.

Welcome to your tailgating lot! Remember, a cold Budweiser makes every tailgate better. Can’t wait to see you at the game!

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membership_-levels
June 15, 2016

Membership Levels – New in FanMaker 3!

The new membership levels feature automatically ranks and groups fans into different levels of status. Setup levels at various point thresholds and fans will be automatically assigned when they qualify. Levels have names and colors you choose and there is no limit to the quantity. A member’s rank and level is re-evaluated every time they earn points, and even falls when points expire and a threshold is no longer met.

level profile

Similar to frequent flyer miles, membership levels give your fans something to work towards, and gives you more promotion and segmentation options. For example, you can offer certain benefits, or discounts exclusive to higher levels. A simple graph, like the one shown below, displays current status and level structure.

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wisconsin
June 13, 2016

How Wisconsin is Rewarding Loyal Fans with Priority Seating

The University of Wisconsin uses FanMaker to power a ticket priority system which rewards students that attend the most games with the best seats. When students check-in at games through Badger Rewards, they earn points to receive eligibility for priority seating for men’s basketball games.

We are really focused on rewarding students who come to games; we found out through our survey that students value the best seats in the student section so we developed this program to speak to that and help reward those fans.Adam Ahearn, Associate Director of Marketing Wisconsin

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emu-hero
May 25, 2016

5 Ways EMU Expands Rewards Beyond Athletics

FanMaker has created a “mini-cultural change” and has been a momentum builder [here at Eastern Michigan].Christine Deacons, Director of Academic Support Programs EMU

At Eastern Michigan University (EMU) students are rewarded for attending activities beyond the typical athletic events. Here are some examples of extracurricular activities that EMU has added to My Eagle Rewards. / continue reading

hailstate-blog
March 31, 2016

91% of Mississippi State Students Say They Attend More Events Because of the Hail State Rewards Program

Since switching to FanMaker one year ago, Mississippi State has seen an 87% increase in participation in their rewards program. Membership now encompasses over 70% of the student population (13,252 active members).

70% of eligible Mississippi State students are active in Hail State RewardsRhett Hobart, Assistant Director of Marketing

Given the tremendous attendance increases Rhett Hobart, and his staff, decided to test their assumptions on how the Hail State Rewards program affects behavior. “We made the decision to use the MicroSurvey tool to try to capture hard data on how the attendance of students was impacted by the ability to earn HSR points, and if the number of points awarded had an effect on their decision to attend”. The survey received thousands of responses. The results were astounding.

Are you more likely to attend a sporting event if you are able to earn HSR points by attending?
Yes 91%
No 9%
If an event is deemed a “Double Points” event, does it increase the likelihood that you will attend?
Yes 90%
No 10%

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surveys-blog
December 9, 2015

New Survey System Helps Gather Valuable Feedback From Fans – Now On Desktop and Mobile Web

You can now build targeted surveys, and reward members for filling them out. Members use the mobile app or the new desktop website version, they are presented with one question at a time – We call them Micro Surveys, and they are a valuable tool for gathering fan feedback. You can even target your questions to groups of people using tags. Here is what the new desktop version looks like:

desktop survey

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registration-points-blog
December 2, 2015

Welcome New Members with Registration Points

Get your members started off on the right foot with registration points. Now you can award a set number of points just for signing up. Great for encouraging new fans to join! It’s easy to set up under the connections tab in the admin settings area:

registration points setup

But what about your existing members that did not get points when they joined, or the thousands of single ticket buyers you imported that have not logged in yet? Just check the optional box to award existing members points on their next login. Now you can run a promotion to get those imported members engaged. Combine with mobile app install points for a home run!

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