Tag archives for: messaging

jmu-hero
September 13, 2016

Using Beacon Triggered Push Notifications to Promote Upcoming Events

Dukes Rewards, James Madison University’s (JMU) rewards program, sets up strategically placed beacons throughout the campus to send notifications to students even when there aren’t any events. James Madison believes that Duke Rewards beacon notifications drives student attendance and increases student engagement with JMU Athletics’ programs.

Since its initiation, Dukes Rewards has helped James Madison drive student attendance to JMU Athletics’ revenue and non-revenue sports, said Director of Marketing Taylor Dewey. Duke Rewards gives points to members that attend JMU Athletic’s events, which encourages students to attend the non-revenue sports, said Dewey.

Screen Shot 2016-08-12 at 1.59.21 PM

Dukes Rewards then allows members to use the points they earn for athletics merchandise, tickets and cool prizes like an Ipad Mini. They can see these prizes, upcoming events, and other ways to earn points on the Duke Rewards website or mobile app.

Screenshot_2016-08-12-13-56-01 / continue reading

hero-alabama
July 6, 2016

Crimson Tide Rewards Finds Success with Push Notifications

The University of Alabama uses push notifications at sporting events through the Crimson Tide Rewards program, as previously mentioned in 8 Push Notification Messages you Should be Sending to Your Fans.  In a recent survey conducted by Crimson Tide Rewards, fans let Alabama know they loved the push notifications they send out.

In the survey, Crimson Tide Rewards asked: “Are push notifications on the CTR App helpful?” The answer was yes, as 84% of the 145 respondents said they found the CTR app’s push notifications helpful.

1. Greet Fans Before the Game

Fans may come early to your game, so it is a good idea to welcome fans as they begin to arrive. By adding beacons to parking lot entrances and tailgate areas you can greet fans right away. You can also schedule your push notifications so that they only go out to fans that arrive before the game.

Extra Tip: Include a sponsor in the message and give extra points for tailgaters.

Welcome to your tailgating lot! Remember, a cold Budweiser makes every tailgate better. Can’t wait to see you at the game!

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membership_-levels
June 15, 2016

Membership Levels – New in FanMaker 3!

The new membership levels feature automatically ranks and groups fans into different levels of status. Setup levels at various point thresholds and fans will be automatically assigned when they qualify. Levels have names and colors you choose and there is no limit to the quantity. A member’s rank and level is re-evaluated every time they earn points, and even falls when points expire and a threshold is no longer met.

level profile

Similar to frequent flyer miles, membership levels give your fans something to work towards, and gives you more promotion and segmentation options. For example, you can offer certain benefits, or discounts exclusive to higher levels. A simple graph, like the one shown below, displays current status and level structure.

levelscale / continue reading

4 Ways ESPN Radio and Others Use Promo Codes

Many organizations are using promo codes with FanMaker’s reward system to engage fans across multiple platforms. Here are some ways you can utilize promo codes within your rewards programs.

1. Listen and Win Codes

RewordZoneESPN 1500, a long-running radio station, uses a promo code system to maintain loyal listeners by giving them extra bonuses for tuning into their shows. ESPN 1500 releases a promo code every couple hours on their show that fans enter into the ESPN 1500 Reward Zone. After entering the promo code fans can earn points to enter contests, like for a $100 Hotel.com gift card, or to redeem various cool prizes.

By using a rewards program, ESPN 1500 is able to provide advertisers direct data on how many people are listening and IDing those individuals. When combined with other listening statistics this valuable information helps validate sponsorships and ad placements on ESPN 1500. / continue reading

hailstate-blog
June 7, 2016

Increasing Olympic Sport Attendance with Bracketed Points and Bonus Events

University athletic departments are often tasked with increasing attendance at Olympic/non-revenue sporting events. This can be challenging, but FanMaker has solved this problem for many clients throughout the years. From large universities like Florida State to smaller programs like Coastal Carolina, clients have achieved success using bracketed point tables and bonus games.

Mississippi State (MSU) found success increasing Olympic sports attendance through the Hail State Rewards program. MSU encourages fans to come to games by making events, like track & field, golf and tennis worth more points than revenue sports like football.

We definitely have seen an increase in attendance in our Olympic sports or our non-revenue sports because people [now] see the value in going to those.Rhett Hobart, Assistant Director of Marketing MSU

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event-details-blog
September 30, 2015

New! Add an Image, Buy Tickets Link, and Promotional Details to Events

As part of our 3.2 Mobile app update we focused on giving teams more options for event promotion. You now have the option to add an image, text details, and even let fans buy tickets within the app. Here’s what this new feature looks like in action.

mobileapp-32

 

All of these optional items are available under the event details section of each events settings.
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pushnotes-blog
September 17, 2015

8 Push Notification Messages you Should be Sending to Your Fans

Recently we had a webinar on push notification and beacon best practices. In the video we discuss the how, what, and why of sending push notifications. The end result is these 8 recommendations that you should try today.

1. Welcome Fans on Game Day

Depending on the sport, your fans may arrive hours before the game. Let them know you appreciate them showing up by sending a push notification. The best way to do this is to add beacons to parking lot entrances and tailgate areas. Setup a scheduled beacon trigger (So the message is only sent pre-game) to go off. This way as soon as the fan drives into the parking lot they get greeted!

Bonus points if you sell a sponsor on being included in the message and include extra points for tailgating.

Welcome to tailgate country… see you at the game later. Remember, an ice cold Miller Light makes every tailgate better!

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staylate-blog
September 3, 2015

Track How Long Fans Stay and Award Stay Late Bonus Points

As part of FanMaker’s powerful new multichannel attendance system you can now track and award fans like never before:

  • Know what time fan’s arrive via GPS, beacon, ticket scan, and iPad Kiosk (API)
  • Send a welcome push notification with or without beacons NEW!
  • Award early arrival points for coming at least XXmin early
  • Measure how many minutes fans stay, and use for loyalty ranking NEW!
  • Award points for staying at least XXmin NEW!

example log / continue reading

mcdonalds
March 29, 2015

McDonald’s & Macy’s See High Level of Beacon Message Engagement

Often marketing is all about timing and being relevant. With micro location beacons and some data backed software sending targeted messages when your fan is in the right location is easy. Big brands are ahead of the game, and the amazing  results are starting to leak out.
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