Performing arts centers are struggling to reach the new generation, but the Long Center for Performing Arts in Austin, Texas is bucking the trend by winning over young consumers with the Long Center Rewards program.
“Now is a really tricky time for performing arts centers because sales are down for just about everyone,” said Senior Creative Marketing Manager of the Long Center Brandon Strange.
“Old business models aren’t working like they used to, and people are having difficulty bringing the performing arts to a new generation,” Strange said. But Long Center Rewards has helped them reach these younger consumers, Strange said. / continue reading