Tag archives for: promo codes

jmu-hero
September 13, 2016

Using Beacon Triggered Push Notifications to Promote Upcoming Events

Dukes Rewards, James Madison University’s (JMU) rewards program, sets up strategically placed beacons throughout the campus to send notifications to students even when there aren’t any events. James Madison believes that Duke Rewards beacon notifications drives student attendance and increases student engagement with JMU Athletics’ programs.

Since its initiation, Dukes Rewards has helped James Madison drive student attendance to JMU Athletics’ revenue and non-revenue sports, said Director of Marketing Taylor Dewey. Duke Rewards gives points to members that attend JMU Athletic’s events, which encourages students to attend the non-revenue sports, said Dewey.

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Dukes Rewards then allows members to use the points they earn for athletics merchandise, tickets and cool prizes like an Ipad Mini. They can see these prizes, upcoming events, and other ways to earn points on the Duke Rewards website or mobile app.

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4 Ways ESPN Radio and Others Use Promo Codes

Many organizations are using promo codes with FanMaker’s reward system to engage fans across multiple platforms. Here are some ways you can utilize promo codes within your rewards programs.

1. Listen and Win Codes

RewordZoneESPN 1500, a long-running radio station, uses a promo code system to maintain loyal listeners by giving them extra bonuses for tuning into their shows. ESPN 1500 releases a promo code every couple hours on their show that fans enter into the ESPN 1500 Reward Zone. After entering the promo code fans can earn points to enter contests, like for a $100 Hotel.com gift card, or to redeem various cool prizes.

By using a rewards program, ESPN 1500 is able to provide advertisers direct data on how many people are listening and IDing those individuals. When combined with other listening statistics this valuable information helps validate sponsorships and ad placements on ESPN 1500. / continue reading

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