The Milwaukee Admirals, an American Hockey League team, are increasing engagement through exclusive prizes only available on the Admiral Rewards program.
Admiral Rewards offers experiences and autographed material only available through the Admiral Rewards Prize Store. Fans can find The Prize Store in the Admiral Rewards’ app and website.
Fans earn points to redeem these prizes by attending Admirals games and following the Admiral’s social media. “[Admiral Rewards] is easy to use, is time sensitive and encourages fans to follow social media,” Larson said.
One of the advantages of Admiral Rewards is the ability to measure social engagement, Larson said. With this ability, the Admirals have measured an increase in fan interaction with their social media. For instance, the Admirals have seen triple the number of retweets on Twitter since establishing Admiral Rewards, Larson said. / continue reading