Tag archives for: surveys

wsw-hero
September 20, 2016

Western Sydney Wanderer FC use Real-time Polling to Engage With Fans on Match Day

The Western Sydney Wanderer FC (WSW) is using in-game voting to determine the Man of the Match through the rewards program WSW Rewards. By using WSW Rewards, Wanderers Members (season-ticket holders) feel valued and are rewarded for voting for the Man of the Match.

WSWRewards_RGB_Stacked

Wanderers set up voting for the Man of the Match before every game through WSW Rewards. The voting takes place in the form of a Micro Survey that every WSW Rewards member can access via the WSW Rewards app.

[Before WSW Rewards], we never had Man of The Match voting. [Now] all Members feel more valued [because] they contribute to the Man of The Match.Nicholas Cakovski, WSW Member Relations Coordinator

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hero-longcenter
September 6, 2016

Austin’s Long Center Pioneers Rewards Program for Performing Arts Centers

Performing arts centers are struggling to reach the new generation, but the Long Center for Performing Arts in Austin, Texas is bucking the trend by winning over young consumers with the Long Center Rewards program.

“Now is a really tricky time for performing arts centers because sales are down for just about everyone,” said Senior Creative Marketing Manager of the Long Center Brandon Strange.

“Old business models aren’t working like they used to, and people are having difficulty bringing the performing arts to a new generation,” Strange said. But Long Center Rewards has helped them reach these younger consumers, Strange said. / continue reading

hero-alabama
July 6, 2016

Crimson Tide Rewards Finds Success with Push Notifications

The University of Alabama uses push notifications at sporting events through the Crimson Tide Rewards program, as previously mentioned in 8 Push Notification Messages you Should be Sending to Your Fans.  In a recent survey conducted by Crimson Tide Rewards, fans let Alabama know they loved the push notifications they send out.

In the survey, Crimson Tide Rewards asked: “Are push notifications on the CTR App helpful?” The answer was yes, as 84% of the 145 respondents said they found the CTR app’s push notifications helpful.

1. Greet Fans Before the Game

Fans may come early to your game, so it is a good idea to welcome fans as they begin to arrive. By adding beacons to parking lot entrances and tailgate areas you can greet fans right away. You can also schedule your push notifications so that they only go out to fans that arrive before the game.

Extra Tip: Include a sponsor in the message and give extra points for tailgaters.

Welcome to your tailgating lot! Remember, a cold Budweiser makes every tailgate better. Can’t wait to see you at the game!

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wisconsin
June 13, 2016

How Wisconsin is Rewarding Loyal Fans with Priority Seating

The University of Wisconsin uses FanMaker to power a ticket priority system which rewards students that attend the most games with the best seats. When students check-in at games through Badger Rewards, they earn points to receive eligibility for priority seating for men’s basketball games.

We are really focused on rewarding students who come to games; we found out through our survey that students value the best seats in the student section so we developed this program to speak to that and help reward those fans.Adam Ahearn, Associate Director of Marketing Wisconsin

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3-blog-hero
May 3, 2016

FanMaker 3 Coming Soon – All New Desktop Website Experience and More!

Soon we will be releasing an upgrade to FanMaker that is so huge, we gave it a number. FanMaker 3 brings a whole new desktop experience, completely re-imagined and re-programmed from the ground up!

So What’s New?

  • New Welcome Screen and Template System
  • New Registration and Login
  • New Profile Page with Action Feed and Onboarding Prompts
  • New Prize Store
  • New Leaderboard Customizations
  • New Membership Level System
  • Responsive for big and small screens
  • Fast! Tons of improvements behind the scenes
  • Even more to come!

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hailstate-blog
March 31, 2016

91% of Mississippi State Students Say They Attend More Events Because of the Hail State Rewards Program

Since switching to FanMaker one year ago, Mississippi State has seen an 87% increase in participation in their rewards program. Membership now encompasses over 70% of the student population (13,252 active members).

70% of eligible Mississippi State students are active in Hail State RewardsRhett Hobart, Assistant Director of Marketing

Given the tremendous attendance increases Rhett Hobart, and his staff, decided to test their assumptions on how the Hail State Rewards program affects behavior. “We made the decision to use the MicroSurvey tool to try to capture hard data on how the attendance of students was impacted by the ability to earn HSR points, and if the number of points awarded had an effect on their decision to attend”. The survey received thousands of responses. The results were astounding.

Are you more likely to attend a sporting event if you are able to earn HSR points by attending?
Yes 91%
No 9%
If an event is deemed a “Double Points” event, does it increase the likelihood that you will attend?
Yes 90%
No 10%

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surveys-blog
December 9, 2015

New Survey System Helps Gather Valuable Feedback From Fans – Now On Desktop and Mobile Web

You can now build targeted surveys, and reward members for filling them out. Members use the mobile app or the new desktop website version, they are presented with one question at a time – We call them Micro Surveys, and they are a valuable tool for gathering fan feedback. You can even target your questions to groups of people using tags. Here is what the new desktop version looks like:

desktop survey

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coastal-rewards-hero
May 20, 2015

Coastal Carolina Boosts Student Ticket Revenue 30% YoY with FanMaker Loyalty Program

Coastal Carolina University is a small liberal arts university, located just a few miles from Myrtle Beach, South Carolina. CCU has just under 10,000 enrolled students that support 18 Division I intercollegiate sports teams. With a smaller student body and target market and generally lesser resources than others, Michael Jacobs, Assistant Athletic Director for Ticket Operations and Revenue, has had to get creative with ways to achieve their goals.

Surveys from students promoted they wanted to be rewarded for supporting our teamsMichael Jacobs,Coastal Carolina University

“Surveys from students promoted they wanted to be rewarded for supporting our teams,” Jacobs told FanMaker. “The students also got upset when they would attend a variety of events and come late to one and there was no more giveaway items. They shared stories of students who only came and got a t-shirt and then never came to another game. They asked us to come up with a fair way to reward students who are supporting us and allow a way for us to get better items for those that support a lot.”

Coastal Carolina was suffering from a lack of sustained enthusiasm for all sports on campus. Students were buying tickets to single games here and there but weren’t showing season-long loyalty.

“[We had] good attendance at specific sports and certain events but we were not getting the continuous support we wanted,” Jacobs said. “We did not have a way to incentivize students to support our Olympic sports.”

That’s where the relationship with FanMaker came in.

5,023 students have registered for the program, which represents over half the student body

To this point, CCU’s rewards site has been wildly successful. According to Jacobs, 5,023 students have registered for the program, which represents over half the student body. And since automating ticket sales and pairing that with the rewards system, student ticket revenue has increased over 30 percent.

Our attendance at football grew over 10 percent versus last year and baseball over 200 percentMichael Jacobs,Coastal Carolina University

What’s particularly telling about Jacobs’ and CCU’s success to this point is how they’ve been able to gain such amazing traction and results with such a small target audience. Coastal Carolina faces issues that large universities and their athletics departments don’t have to worry about. Instead of benefitting from constant exposure from media or an enormous devoted following based off of constant turnover of tens of thousands of graduates each year, the CCU athletics department literally has to roll their sleeves up and campaign the good old fashioned way.

For starters, Jacobs uses business cards with information all about GoTealRewards.com — how to register and participate in the rewards program. He and his staff hand these out at student entrances and other events on campus, creating a connection with the student base right then and there. Also, this past summer they made a presentation at student orientation — a place to address students when they’re fresh and transformable, — where Jacobs said a majority of students signed up that day on the spot. Finally, on top of weekly emails, reminding students of the potential rewards they could be gaining points towards, they even set up real estate signs all over campus to raise more awareness.

Coastal Site

Using tried-and-true methods of marketing the site isn’t all Jacobs and his staff are doing, though. They’re taking advantage of being able to use push notifications from the site to keep students engaged and actively thinking about the rewards program, even when they’re not attending a game or buying tickets.

Frequency helps with students and getting them to attend the eventsMichael Jacobs,Coastal Carolina University

In talking to Jacobs, the overlying objective of Coastal Carolina’s athletic department is pretty simple to understand: With a smaller student base and fewer resources, Jacobs is able to reach out to the population in ways that have a special, more personal touch. After all, reaching out to your fans, understanding their wants and needs and delivering on ideas that take all that into account is what it’s all about. GoTealRewards.com is doing exactly that.

microsurveys
May 11, 2015

Introducing Micro Surveys – Valuable Data Collection, one Question at a Time

You can now build targeted surveys, and reward members for filling them out. Members use the mobile app to answer, and they are presented with one question at a time – We call them Micro Surveys, here is what one looks like.

FanMaker micro surveys

When members answer the questions, the results flow into a new dashboard. You can see the response rate and effectiveness for each survey, and even drill down to each question’s results. Demographic questions are mapped directly into the fanmaker system, and your custom question results are downloadable at any time.

survey results

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