Tag archives for: venues

wsw-hero
September 20, 2016

Western Sydney Wanderer FC use Real-time Polling to Engage With Fans on Match Day

The Western Sydney Wanderer FC (WSW) is using in-game voting to determine the Man of the Match through the rewards program WSW Rewards. By using WSW Rewards, Wanderers Members (season-ticket holders) feel valued and are rewarded for voting for the Man of the Match.

WSWRewards_RGB_Stacked

Wanderers set up voting for the Man of the Match before every game through WSW Rewards. The voting takes place in the form of a Micro Survey that every WSW Rewards member can access via the WSW Rewards app.

[Before WSW Rewards], we never had Man of The Match voting. [Now] all Members feel more valued [because] they contribute to the Man of The Match.Nicholas Cakovski, WSW Member Relations Coordinator

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July 21, 2016

How the World’s Largest Outdoor Rodeo Uses Contests to Increase Sign-Ups

Cheyenne Frontier Days (CFD), the world’s largest outdoor rodeo, uses contests to create loyal rewards members. Fans join CFD’s rewards program, CFD Rodeo Rewards, to gain access to exclusive contests for concerts, meet and greets, free tickets and VIP experiences.

To spread the word about the contests, CFD Rodeo Rewards announces them through radio, tv and social media. After hearing about the contests, fans enter to win through the CFD Rodeo Rewards’ website or mobile app.

Fans must create a CFD Rodeo Rewards account or log-in with an existing one to enter into contests. New CFD Rodeo Rewards members can have one free entry into a contest after creating an account. By generating these new members, CFD Rodeo Rewards has onboarded thousands of fans from these contests.

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hero-alabama
July 6, 2016

Crimson Tide Rewards Finds Success with Push Notifications

The University of Alabama uses push notifications at sporting events through the Crimson Tide Rewards program, as previously mentioned in 8 Push Notification Messages you Should be Sending to Your Fans.  In a recent survey conducted by Crimson Tide Rewards, fans let Alabama know they loved the push notifications they send out.

In the survey, Crimson Tide Rewards asked: “Are push notifications on the CTR App helpful?” The answer was yes, as 84% of the 145 respondents said they found the CTR app’s push notifications helpful.

1. Greet Fans Before the Game

Fans may come early to your game, so it is a good idea to welcome fans as they begin to arrive. By adding beacons to parking lot entrances and tailgate areas you can greet fans right away. You can also schedule your push notifications so that they only go out to fans that arrive before the game.

Extra Tip: Include a sponsor in the message and give extra points for tailgaters.

Welcome to your tailgating lot! Remember, a cold Budweiser makes every tailgate better. Can’t wait to see you at the game!

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wisconsin
June 13, 2016

How Wisconsin is Rewarding Loyal Fans with Priority Seating

The University of Wisconsin uses FanMaker to power a ticket priority system which rewards students that attend the most games with the best seats. When students check-in at games through Badger Rewards, they earn points to receive eligibility for priority seating for men’s basketball games.

We are really focused on rewarding students who come to games; we found out through our survey that students value the best seats in the student section so we developed this program to speak to that and help reward those fans.Adam Ahearn, Associate Director of Marketing Wisconsin

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hailstate-blog
June 7, 2016

Increasing Olympic Sport Attendance with Bracketed Points and Bonus Events

University athletic departments are often tasked with increasing attendance at Olympic/non-revenue sporting events. This can be challenging, but FanMaker has solved this problem for many clients throughout the years. From large universities like Florida State to smaller programs like Coastal Carolina, clients have achieved success using bracketed point tables and bonus games.

Mississippi State (MSU) found success increasing Olympic sports attendance through the Hail State Rewards program. MSU encourages fans to come to games by making events, like track & field, golf and tennis worth more points than revenue sports like football.

We definitely have seen an increase in attendance in our Olympic sports or our non-revenue sports because people [now] see the value in going to those.Rhett Hobart, Assistant Director of Marketing MSU

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alabama-events
June 2, 2016

Alabama Rewards App Quickly Becomes Go-to Spot for Event Discovery

In a recent survey conducted by the University of Alabama Athletics, 36% of those surveyed said that they use the Crimson Tide Rewards apps to discover upcoming Alabama sporting events.

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Attendance-blog
August 26, 2015

Attendance Setup and Best Practices

Recently many improvements have been made to the way events and attendance work in your FanMaker Loyalty program. This webinar will focus on those changes as well as best practices for event settings and promotion.

Here are some Highlights from the Webinar

New Venue Setup and GPS Radius Settings

Every event needs a home, now you can customize venue settings like never before. Drag the pin on the map and adjust the check in radius to your preference, and set check in beacons with the new venue editing panel.

Venue Setup

Attendance Story

With multichannel attendance get to know your fan’s game day story. By combining ticket scan integration, beacons, and gps engage with your fan in new ways while capturing thousands of valuable data points.

story of joe.001

 

Event Setup Form Updates

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coastal-rewards-hero
May 20, 2015

Coastal Carolina Boosts Student Ticket Revenue 30% YoY with FanMaker Loyalty Program

Coastal Carolina University is a small liberal arts university, located just a few miles from Myrtle Beach, South Carolina. CCU has just under 10,000 enrolled students that support 18 Division I intercollegiate sports teams. With a smaller student body and target market and generally lesser resources than others, Michael Jacobs, Assistant Athletic Director for Ticket Operations and Revenue, has had to get creative with ways to achieve their goals.

Surveys from students promoted they wanted to be rewarded for supporting our teamsMichael Jacobs,Coastal Carolina University

“Surveys from students promoted they wanted to be rewarded for supporting our teams,” Jacobs told FanMaker. “The students also got upset when they would attend a variety of events and come late to one and there was no more giveaway items. They shared stories of students who only came and got a t-shirt and then never came to another game. They asked us to come up with a fair way to reward students who are supporting us and allow a way for us to get better items for those that support a lot.”

Coastal Carolina was suffering from a lack of sustained enthusiasm for all sports on campus. Students were buying tickets to single games here and there but weren’t showing season-long loyalty.

“[We had] good attendance at specific sports and certain events but we were not getting the continuous support we wanted,” Jacobs said. “We did not have a way to incentivize students to support our Olympic sports.”

That’s where the relationship with FanMaker came in.

5,023 students have registered for the program, which represents over half the student body

To this point, CCU’s rewards site has been wildly successful. According to Jacobs, 5,023 students have registered for the program, which represents over half the student body. And since automating ticket sales and pairing that with the rewards system, student ticket revenue has increased over 30 percent.

Our attendance at football grew over 10 percent versus last year and baseball over 200 percentMichael Jacobs,Coastal Carolina University

What’s particularly telling about Jacobs’ and CCU’s success to this point is how they’ve been able to gain such amazing traction and results with such a small target audience. Coastal Carolina faces issues that large universities and their athletics departments don’t have to worry about. Instead of benefitting from constant exposure from media or an enormous devoted following based off of constant turnover of tens of thousands of graduates each year, the CCU athletics department literally has to roll their sleeves up and campaign the good old fashioned way.

For starters, Jacobs uses business cards with information all about GoTealRewards.com — how to register and participate in the rewards program. He and his staff hand these out at student entrances and other events on campus, creating a connection with the student base right then and there. Also, this past summer they made a presentation at student orientation — a place to address students when they’re fresh and transformable, — where Jacobs said a majority of students signed up that day on the spot. Finally, on top of weekly emails, reminding students of the potential rewards they could be gaining points towards, they even set up real estate signs all over campus to raise more awareness.

Coastal Site

Using tried-and-true methods of marketing the site isn’t all Jacobs and his staff are doing, though. They’re taking advantage of being able to use push notifications from the site to keep students engaged and actively thinking about the rewards program, even when they’re not attending a game or buying tickets.

Frequency helps with students and getting them to attend the eventsMichael Jacobs,Coastal Carolina University

In talking to Jacobs, the overlying objective of Coastal Carolina’s athletic department is pretty simple to understand: With a smaller student base and fewer resources, Jacobs is able to reach out to the population in ways that have a special, more personal touch. After all, reaching out to your fans, understanding their wants and needs and delivering on ideas that take all that into account is what it’s all about. GoTealRewards.com is doing exactly that.

updates-green
April 23, 2015

New Event Calendar View and Member Delete Functions

We are in the process of major event/attendance system updates and will be trickling out small user interface improvements as a part of it. This week we updated the schedule admin with a calendar view, which should make managing your schedule even easier. / continue reading

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