Effectively marketing your rewards program is essential to generating new rewards members. Here are several creative marketing techniques to grow your rewards program.
Crimson Guard Rewards and Long Center Rewards remind students to check-in with their rewards app through strategically placed signage throughout the facilities. Long Center Rewards uses signage, so when someone walks in The Long Center, they have a call to action to engage and be part of the show.
Radio and TV are a great resource to spread the word about your rewards program. CFD Rodeo Rewards announces contests through radio and TV, which helps generate new rewards members. 1500 ESPN Rewards rewards loyal listeners of the station by announcing promo codes during the broadcasts.
The University of Alabama uses push notifications at sporting events through the Crimson Tide Rewards program, as previously mentioned in 8 Push Notification Messages you Should be Sending to Your Fans. In a recent survey conducted by Crimson Tide Rewards, fans let Alabama know they loved the push notifications they send out.
In the survey, Crimson Tide Rewards asked: “Are push notifications on the CTR App helpful?” The answer was yes, as 84% of the 145 respondents said they found the CTR app’s push notifications helpful.
Fans may come early to your game, so it is a good idea to welcome fans as they begin to arrive. By adding beacons to parking lot entrances and tailgate areas you can greet fans right away. You can also schedule your push notifications so that they only go out to fans that arrive before the game.
Extra Tip: Include a sponsor in the message and give extra points for tailgaters.
Many organizations are using promo codes with FanMaker’s reward system to engage fans across multiple platforms. Here are some ways you can utilize promo codes within your rewards programs.
ESPN 1500, a long-running radio station, uses a promo code system to maintain loyal listeners by giving them extra bonuses for tuning into their shows. ESPN 1500 releases a promo code every couple hours on their show that fans enter into the ESPN 1500 Reward Zone. After entering the promo code fans can earn points to enter contests, like for a $100 Hotel.com gift card, or to redeem various cool prizes.
By using a rewards program, ESPN 1500 is able to provide advertisers direct data on how many people are listening and IDing those individuals. When combined with other listening statistics this valuable information helps validate sponsorships and ad placements on ESPN 1500. / continue reading
University athletic departments are often tasked with increasing attendance at Olympic/non-revenue sporting events. This can be challenging, but FanMaker has solved this problem for many clients throughout the years. From large universities like Florida State to smaller programs like Coastal Carolina, clients have achieved success using bracketed point tables and bonus games.
Mississippi State (MSU) found success increasing Olympic sports attendance through the Hail State Rewards program. MSU encourages fans to come to games by making events, like track & field, golf and tennis worth more points than revenue sports like football.
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We definitely have seen an increase in attendance in our Olympic sports or our non-revenue sports because people [now] see the value in going to those.Rhett Hobart, Assistant Director of Marketing MSU
When sending email to promote your loyalty/rewards program there are some tried and true ways to increase its effectiveness. Alabama’s Crimson Tide Rewards does a fantastic job with their monthly update emails, so let’s go through the anatomy of a great promotional email:
Just kidding! You don’t need to give away a brand new Toyota Rav4 like Alabama, but you should try filling the marquee position of your email with a prize. Fans want to know what is in it for them, so featuring a once-in-a-lifetime experience or one of your awesome prizes is a great way to grab their attention. Optionally, if you have recently handed out a large prize like Alabama did, showing the winner accepting or enjoying the prize will make rewards seem achievable for the average fan.
Recently we had a webinar on push notification and beacon best practices. In the video we discuss the how, what, and why of sending push notifications. The end result is these 8 recommendations that you should try today.
Depending on the sport, your fans may arrive hours before the game. Let them know you appreciate them showing up by sending a push notification. The best way to do this is to add beacons to parking lot entrances and tailgate areas. Setup a scheduled beacon trigger (So the message is only sent pre-game) to go off. This way as soon as the fan drives into the parking lot they get greeted!
Bonus points if you sell a sponsor on being included in the message and include extra points for tailgating.
Welcome to tailgate country… see you at the game later. Remember, an ice cold Miller Light makes every tailgate better!
Recently many improvements have been made to the way events and attendance work in your FanMaker Loyalty program. This webinar will focus on those changes as well as best practices for event settings and promotion.
Every event needs a home, now you can customize venue settings like never before. Drag the pin on the map and adjust the check in radius to your preference, and set check in beacons with the new venue editing panel.
With multichannel attendance get to know your fan’s game day story. By combining ticket scan integration, beacons, and gps engage with your fan in new ways while capturing thousands of valuable data points.