Text messaging built into the platform you already send from, with consent and compliance handled for you.
Push notifications are the workhorse of fan communication, and they earn their keep. But push only reaches fans who downloaded the app and left notifications on. Email reaches more of them and gets opened by fewer. Text messaging reaches almost everyone, and on game day it’s the one screen every fan checks.
So we built it. Fanmaker SMS lives inside your existing program, using the same CMS, the same segments, and the same reporting you work in today.
Built like push, because you already know how to use it
The send experience sits right alongside the push button you use now:
- Mass blasts to your full opted-in list or any segment
- The same fan segments you already build for push and email
- The same automatic triggers, so the right message sends itself
- Scheduling, so your game day sends fire without anyone in the building
- Delivery analytics per campaign: sent, delivered, unsubscribed, failed
- Picture messaging (MMS) for when a text needs an image
No second vendor, and no separate audience list to keep in sync.
Consent and compliance, handled
Texting is the most regulated channel you’ll send on, and getting it wrong gets your traffic blocked. Your team gets a dedicated number registered to your brand, and every fan on your list has verified themselves: they enter a mobile number, we text them a code, they enter it back. That is true double opt-in, stored with timestamps and a full subscribe history.
The required legal disclosures are appended to your messages, with full support for STOP and HELP auto-replies. We honor two separate opt-outs: carrier STOP, which turns off all texts to that number, and an in-app marketing opt-out that leaves login codes and other transactional messages working. Fans can re-subscribe either way.
Fans earn points for opting in
Your fans already earn points for showing up, spending, and engaging. Now they earn for saying yes to texts. Set the point value you want, and every fan who opts in to marketing messages gets rewarded for it. That turns a compliance checkbox into one more reason to join the program, and it grows the list you’ll be sending to all season.
Fans log in with a text
Once a fan has a verified number, passwordless login defaults to SMS, with a one-tap link to get the code by email instead. Codes autofill on iOS and Android, so fewer fans stall at the login screen and more of them reach the thing you wanted them to see.
Getting started
Setup is available now! There’s one low annual fee to turn the features on, and your usage bills monthly based on how much you send. The more you send, the cheaper the rate. Every send is metered in your usage dashboard, so you can always see the running total for this month and what you spent in the months before it. US mobile numbers to start.
Email help@fanmaker.com and we’ll get you a quote to start the setup process.
