Proven Technology for Sports Teams

Fanmaker Streaks: The Automatic Way to Boost Repeat Attendance

Turn consecutive attendance into automatic rewards that drive more visits.

The All-New Fanmaker: Faster, More Customizable, and Built to Drive Traffic to Your App

We’ve rebuilt every facet of Fanmaker loyalty, including the websites, mobile apps, SDK, and backend, from the ground up, with load times 10 to 12 times faster, deeper partner branding, and a more interactive experience for your fans.

The LOILTY Blueprint: How the Edmonton Oilers Built a Revenue-Positive Loyalty Engine

In a recent webinar, Eugene Leontyev, Loyalty Marketing Manager at OEG Sports & Entertainment, walked through exactly how they scaled the program and what it actually takes to make loyalty work at a professional level.

If you are considering launching or upgrading a loyalty program, this is the blueprint.

Shopify Now Fully Supports the Fanmaker Mobile Wallet, Loaded Ticket, Payments, and Loyalty Ecosystem

We’re excited to announce that Fanmaker now offers full integration with Shopify ecommerce and Shopify POS. Every core Fanmaker capability is now supported both online and at in-person registers running Shopify.

Minnesota Wild Now Let Fans Choose When to Pick Up Prizes

The Minnesota Wild are giving fans even more control over their rewards experience. Now, when fans claim a prize in

Exciting Leadership Update at Fanmaker

We are proud to announce the promotion of Logan Haen to Chief Operating Officer (COO)

How the Oilers Used Fanmaker Kiosks to Add 60,000+ New Loyalty Members

Over the course of the playoffs, more than 60,000 new fans joined LOILTY Rewards, pushing the total membership above 145,000. Among those new members, over 20,000 were entirely new leads—never before in the team’s database.

The New Fanmaker Logo

To start off 2025 right, we’re launching the new Fanmaker logo and branding. Founded in 2007 as row27 Studios, we

SDK 2.0 – Background Check-ins, App Rewards, and Support for Multiple Programs

Every year, more partners are choosing to embed their FanMaker program in the primary team app via the FanMaker SDK. The SDK provides a no-compromises integrated experience for fans that increases loyalty program use and satisfaction. With the new version 2.0 SDK, we are adding some amazing features that our partners are sure to love.