Delta Airlines and Chick-fil-a Sponsor Indiana Rewards Program

Indiana University partners with some big sponsors for the Crimson Guard Rewards program, including Delta Airlines and Chick-Fil-A. These sponsors help Indiana give great prizes to the students while cutting costs to Crimson Guard Rewards.

One common goal is to make sure our students are rewarded for coming out to athletics events. By working together [with our sponsors] and the student rewards program we accomplish that.Laura Kneiss, Crimson Guard Director

Indiana attracted Delta Airlines as a sponsor because they were looking to reach the student population. The appeal of nearly 4,000 student rewards members convinced Delta Airlines to partner with Crimson Guard Rewards. / continue reading

August 23, 2016

Milwaukee Admirals Offer Exclusive Experiences and Prizes to Increase Fan Engagement

The Milwaukee Admirals, an American Hockey League team, are increasing engagement through exclusive prizes only available on the Admiral Rewards program.

Admiral Rewards offers experiences and autographed material only available through the Admiral Rewards Prize Store. Fans can find The Prize Store in the Admiral Rewards’ app and website.

Fans earn points to redeem these prizes by attending Admirals games and following the Admiral’s social media. “[Admiral Rewards] is easy to use, is time sensitive and encourages fans to follow social media,” Larson said.

One of the advantages of Admiral Rewards is the ability to measure social engagement, Larson said. With this ability, the Admirals have measured an increase in fan interaction with their social media. For instance, the Admirals have seen triple the number of retweets on Twitter since establishing Admiral Rewards, Larson said. / continue reading

How The Invite A Friend Feature Has Grown SW Transit Rewards

SW Transit, an award-winning transit agency, has created new SW Transit Rewards members using the program’s Invite a Friend feature. In fact, 11% of members have joined SW Transit Rewards after receiving an invite from a friend.

SW Transit Rewards members invited a friend by going to rewards.swtransit.org and clicking the invite a friend icon on the homepage. There a member could add the email of their friend, which sends them an email with a link to join SW Transit Rewards.

V-Fan Rewards Helps UTRGV Receive Honorable Mention from NACMA

The National Association of Collegiate Marketing Administrators (NACMA) recognized The University of Texas- Rio Grande Valley as an honorable mention for the Marketing Team of the Year. Rio Grande Valley believes that their rewards system, V-Fan Rewards, is a large part of the athletic department’s marketing success.

We decided to include V-Fan Rewards in our application because we felt like it was one of our strongest digital media components. It drove student engagement offline and online.Kara Lara, Athletic Marketing and Promotions Coordinator at UTRGV

Rio Grande Valley is a new institution created by the Texas State Legislature in 2013 by combining the University of Texas at Brownsville and the University of Texas- Pan American. So Rio Grande Valley needed to figure out a way to get people excited about the new athletic program.