How Professional Bull Riders Drive Fans to Sponsors on Event Day

Professional Bull Riders (PBR) has a broad range of sponsors (ex. US Bank, Kawasaki, Ford, and Boot Barn) that exhibit at their events and use FanMaker’s rewards system to incentivize fans to engage with their sponsors.

PBR show

Sponsors use PBRewards to create more traffic and grant points to fans which can be redeemed instantly for prizes and dirt access after the show. The process is incredibly easy for fans.

  1. Sign up on a tablet kiosk
  2. Receive QR code via email and print
  3. Scan the QR code when they visit a sponsor’s booth
  4. Buy a prize in the Prize Store and pick up at the PBRewards table

signup

All a fan needs to do is scan their PBRewards QR code at each sponsor’s booth they visit. After scanning their code, fans see points added to their PBRewards account in real-time.

scan for points

DirtAccess
This painless and easy system drives more fans to sponsors’ and gives fans the unique experiences they crave. The most sought-after prize allows fans dirt access following the show. Dirt access permits fans to meet the riders, walk where the action is, and create a lasting money can’t buy memory. Available at every PBR event, great prizes like these increase visits to sponsors will giving fans a unique experience. PBRewards is truly a win for everyone.