Indiana University partners with some big sponsors for the Crimson Guard Rewards program, including Delta Airlines and Chick-Fil-A. These sponsors help Indiana give great prizes to the students while cutting costs to Crimson Guard Rewards.
“One common goal is to make sure our students are rewarded for coming out to athletics events. By working together [with our sponsors] and the student rewards program we accomplish that.”
– Laura Kneiss, Crimson Guard Director
Indiana attracted Delta Airlines as a sponsor because they were looking to reach the student population. The appeal of nearly 4,000 student rewards members convinced Delta Airlines to partner with Crimson Guard Rewards.
Students at Indiana love Crimson Guard Rewards as well. When students go to athletic events, they earn points to redeem prizes. Students select prizes by going to the Crimson Guard Rewards’ Prize Store that is within the Crimson Guard app and website.
Chick-Fil-A and Delta Airlines works in collaboration with Crimson Guard Rewards to provide prizes for the Prize Store. Chick-Fil-A provides Indiana with free combo meals and breakfast burrito vouchers. Delta Airlines provides Indiana gift cards and a $1600 TV for the grand prize winners at the end of the year.
“Through the sponsorship, it save us money [because] we don’t have to go and buy prizes, which helps us with our budget, and the partnership with the companies is always beneficial for us.”
– Laura Kneiss, Crimson Guard Director
Landing Chick-Fil-A and Delta Airlines as sponsors significantly benefits Crimson Guard Rewards. The partnership with Chick-Fil-A and Delta Airlines helps Indiana save money while enabling Delta and Chick-Fil-A to advertise to its large student body.
