July 21, 2016

How the World’s Largest Outdoor Rodeo Uses Contests to Increase Sign-Ups

Cheyenne Frontier Days (CFD), the world’s largest outdoor rodeo, uses contests to create loyal rewards members. Fans join CFD’s rewards program, CFD Rodeo Rewards, to gain access to exclusive contests for concerts, meet and greets, free tickets and VIP experiences.

To spread the word about the contests, CFD Rodeo Rewards announces them through radio, tv and social media. After hearing about the contests, fans enter to win through the CFD Rodeo Rewards’ website or mobile app.

Fans must create a CFD Rodeo Rewards account or log-in with an existing one to enter into contests. New CFD Rodeo Rewards members can have one free entry into a contest after creating an account. By generating these new members, CFD Rodeo Rewards has onboarded thousands of fans from these contests.

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hero-alabama
July 6, 2016

Crimson Tide Rewards Finds Success with Push Notifications

The University of Alabama uses push notifications at sporting events through the Crimson Tide Rewards program, as previously mentioned in 8 Push Notification Messages you Should be Sending to Your Fans.  In a recent survey conducted by Crimson Tide Rewards, fans let Alabama know they loved the push notifications they send out.

In the survey, Crimson Tide Rewards asked: “Are push notifications on the CTR App helpful?” The answer was yes, as 84% of the 145 respondents said they found the CTR app’s push notifications helpful.

1. Greet Fans Before the Game

Fans may come early to your game, so it is a good idea to welcome fans as they begin to arrive. By adding beacons to parking lot entrances and tailgate areas you can greet fans right away. You can also schedule your push notifications so that they only go out to fans that arrive before the game.

Extra Tip: Include a sponsor in the message and give extra points for tailgaters.

Welcome to your tailgating lot! Remember, a cold Budweiser makes every tailgate better. Can’t wait to see you at the game!

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