The most reliable way to fill seats is to reward fans for showing up. Across our partner network, teams see strong results awarding loyalty points for attendance, and stronger still when they challenge fans to do more.
That’s why Punch Cards have been such a hit. Give fans a card to complete, like any 5 of 10 games this month, with a reward at the finish line, and they turn out for games they’d otherwise skip. It’s become one of the biggest repeat-attendance drivers our clients have.
So we leveled it up. Streaks takes that same challenge-and-reward pull and builds it around consecutive attendance, putting every fan on a run they’ll want to keep alive.
Celebrate Fandom
When a check-in grows a streak, fans get a full-screen celebration. The graphics are fully customizable, tailored to where each fan stands in their streak, and richly animated.
Automatic, No Setup Required
Streaks just happen. Every fan starts tracking their consecutive games automatically, and gets a callout the moment they set a new personal record. No setup, no work from you.
Targeted Streak Campaigns
By default, every event counts toward one all-events streak. But attendance isn’t one-size-fits-all, so you can also scope targeted streak tracking to a group of events using event tags: a men’s basketball streak, a home-games streak, a concert-series streak, a sponsor streak.
A fan can hold several at once. Their all-events streak keeps climbing while their men’s basketball streak climbs right alongside it, each tracked on its own, so fans always see credit for the specific runs they care about.
Layer on Rewards to Really Bring it Home
Streaks are worth celebrating on their own, but you can also attach rewards that fire when a fan reaches a milestone you set. For example:
Reach a 5-game men’s basketball streak, earn 5,000 points.
- Reach a 5-game men’s basketball streak, earn 5,000 points.
- Go to any 10 games in a row and earn $10 to spend
- Attend 3 consecutive home games and enter to win a free jersey
- Get a 20 game streak and earn a coupon for 50% off in the team store
Every milestone can grant any of five reward types: loyalty points, a sweepstakes entry, a prize from your store, stored value, or a coupon. Stack several milestones to build a ladder that keeps fans chasing the next one.
Rewards fire once per streak run. If a fan breaks a streak and rebuilds it, the reward is back on the table, so the incentive to keep showing up never expires. And because prize rewards flow through your Prize Store, every award is captured as an order: a clean record of exactly what was awarded and when.
Built to run Itself
Streaks are fully automatic and available now. Fans racking up streaks today, and you can shape the milestones, and rewards now in the brand-new Fanmaker Beta CMS.
