The National Association of Collegiate Marketing Administrators (NACMA) recognized The University of Texas- Rio Grande Valley as an honorable mention for the Marketing Team of the Year. Rio Grande Valley believes that their rewards system, V-Fan Rewards, is a large part of the athletic department’s marketing success.
We decided to include V-Fan Rewards in our application because we felt like it was one of our strongest digital media components. It drove student engagement offline and online.Kara Lara, Athletic Marketing and Promotions Coordinator at UTRGV
Rio Grande Valley is a new institution created by the Texas State Legislature in 2013 by combining the University of Texas at Brownsville and the University of Texas- Pan American. So Rio Grande Valley needed to figure out a way to get people excited about the new athletic program.